Apparel maker Gap has apologized for an image used in an ad that some critics (i.e. ‘Black Twitter’) felt was racially insensitive.

The ad in question depicts four young girls that are part of Le Petit Cirque, a traveling circus company that features boys and girls between the ages of 5 to 14. In the image, an African-American girl is posing next to a taller Caucasian girl that is propping her arm on the younger girl’s head.

Twitter commenters were quick to pounce… with many claiming the ad cast the black child as merely “an armrest.”

Read ‘Black Twitter’s’ response + Gap’s apology for their racially insensitive print ad below…

 

It didn’t take long for Black Twitter to get ahold of the image in question, which many felt was a reflection of passive racism in the a…

 

Gap issued to following apology in a statement to Fortune:

“As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended.

Gap says it intends to remove the one image that consumers found offensive. But it isn’t planning to back away from the broader themes of that campaign.  The are reportedly planning to replace the controversial shot with the following…

  

What do you think about this GapKid’s ad controversy?