Talk of Jay-Z’s “On to the Next One” video featuring images of satanic rituals sprung up on the net as soon as it dropped midnight on New Years. Someone even took the time to analyze the entire video and break it down for us in the video below:

Video ~ ?On To The Next One? Freemason Conspiracy Theory Explained

After numerous denials from both Jay-Z and Swizz Beatz, with each claiming that the video is merely an attempt at being “artistic”,? the UK Based video director, Sam Brown, has come forward himself to attempt to explain the concept: Continue Reading…