An endorsement deal between Nike and Colin Kaepernick was announced earlier this week and?sports fans reacted to the apparel giant backing the exiled NFL quarterback?known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues.

Lines were drawn in the sand as?the former San Francisco 49ers quarterback quickly became a trending topic on Twitter and other social networks. ?Some urged a boycott of the company?s clothes and sneakers ? even burning and cutting out the signature swoosh logos on their gear, while others pushed back, praising the company for finally taking a stand.

Nike continues to press the issue as a commercial featuring Kaepernick is planned to air during the NFL season opener.

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