R. Kelly’s latest album, ‘Black Panties‘ is making waves online and off and word on the curb is that it’s actually kinda hot.

[WATCH: R. Kelly – “Cookie” (Explicit Video) ]

The album may be scorching, but what wasn’t ‘hot’ was Kelz attempt at utilizing social media to reach his fans.

R. Kelly asked for it? and he got ROASTED!

Details below…

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According to FunkyDineva?a ton of people ‘went in and let have’ on R. Kelly’s timeline during a promo stunt gone wrong:

Chile the children went in and let have on Mr. Kelly yesterday. Someone in the marketing department at R. Kelly?s label thought that it would be a great idea to have fans tweet R. Kelly directly with the hashtag #AskRKelly to boost promotions for the CD?s release yesterday.

Well, this morning that person may not have a job anymore. Chile, Twitter used this as an opportunity to poke all kinds of fun at the singer with a checkered past. Although most of the questions asked were gravely personal and inappropriate, they were deathly funny.

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Man? that was almost better than Dave Chapelle’s classic ‘Piss On You’ video!!

Whatever the case, R. Kelly’s #AskRKelly hashtag certainly got the net buzzing about him!

What do you think of R. Kelly’s #AskRKelly idea? Smart move or dumb idea?