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Blige participated in Burger King’s celebrity campaign and her ad spot appeared online alongside David Beckham, Selma Hayek and Jay Leno. MJB’s video suddenly disappeared from the net after it received a ton of backlash, yet Beckham, Leno and Hayek’s commercials all still remain online.
I’ve posted the video below for those of you who can’t figure out what all the controversy is about. It’s just chicken… right?
Watch Mary J. Blige’s Burger King Commercial & discuss…
Sing along! ♫“Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty…flour…tortilla.”♫
Ok… did you guys see anything out of the ordinary? (well.. besides that whole stereotype of black women and fried chicken).
Mary J. poppin up on that table after those Caucasian men asked “What’s in the Chicken Wrap?” was a classic moment that will forever go down in history. 
I could NOT STOP LAUGHING when I first saw the commercial and I swear I thought it was spoof… a Saturday Night Live skit… a prank… ANYTHING but “real life!”
Clearly the joke was on us… and Mary…. *sigh*
Mary J. Blige is an musical icon and I don’t know WHO authorized this buffoonery but clearly someone in her camp needs to get the boot! You cannot lead me to believe that Mary thought that commercial was a good idea.
Did anyone even preview that commercial before it was hilariously released to the masses??
After Mary’s commercial mysteriously disappeared from just about everywhere online, GAWKER contacted Burger King to find out why it was pulled and they responded with the following:
The Mary J. Blige advertisement has been pulled due to a licensing issue. BURGER KING® expects to have the Blige ads back on air soon.
I honestly don’t think the video will ever be played in the mainstream, but it did garner BK quite a bit of press. Maybe their next press release will say simply “April Fools!”
How do you feel about Mary J. Blige’s Crispy Chicken Wrap commercial?
I cant believe people are mad at Mary J. Blige for this commerical becasue of coonery?!! Now I can see them saying it was wack, but to say she sold out for doing this is stupid, what Mary did was called branding. If Brittany Spears or Christina song this, this wouldn’t be an issue, but because she’s black it is, come on now its not like she was holding a piece of watermelon in her hand. Its not like it was a CHURCH’S chicken commercial she’s singing about a snack wrap. An easy 2million check cashed for 60 seconds, gone head Mary, with your pickles onions, fresh lettuce, 2 cheeses, french dressing its catchy and she used the beat to her song Don’t Mindon her new album so I support it! I think Mary and BK did their job, making some memorable you won’t forget tell me this hook ain’t in your head.
Everyone’s allowed one misstep … but DAMN!
I don’t acknowledge such stereotypes, everybody loves chicken. Mz. Mary….She got some bad advice, she is too far in her career for this kind of mess…I’ll just say this file this next to MC Hammer’s commercial for chicken bites. At least Kirk Franklin & fam tap danced for whole pieces of chicken.
Mary could not have seen anything wrong with that comercial because she partook in it.
I dont feel that this video has any racial tones but I do feel it is corny as hell!
I laughed the first time I watched it! So, I watched it again, LOL! I didn’t notice any stereotypes. I agree with Deunya. At this point in her career why do it? Anybody could have done THAT commercial.
I don’t see anything racial about that. It’s a very corny commercial. Besides, Mary doesn’t care what we think. She still got the check from BK…lol.
I don’t get it. What’s the big deal. She’s not wearing a scarf on her head and an apron carrying a broom singing an old negro spiritual about chicken. It’s just a silly commercial. Her "singing" is the bad part! Someone please hit the autotune button!
I don’t get what the big deal is? The guy asks what’s in the wrap, the manager gets ready to tell him, then Mary interrupts. Like she’s been standing there singing the menu all day and interrupting the manager all day long. It’s not a bad commerical, just could have been shot differently so that more people would get it.
it really sucks,she aint no commercial queen thats for sure :p
I just think it was poor judgement in her PR with allow her to sing about chicken. She is above singing about chicken. Why not sing a song about Carol’s Daughter products????!!! The commercial is corny and in poor taste, no racial undertones.
I dont see whats wrong with the commercial ?? The media is so extra!!
Personally, i don’t see anything wrong with it. It’s just advertising. Hell, they paid her 2 mil to do it.
I don’t see anything wrong with it either.
That was a very corny commerical. I love Mary though.
I was a little embarrassed by the commercial. Just because of what she’s been to me all these years. But 2 milly to sing about some Chicken Wraps….I ain’t mad atcha Mary. You gotta do you.
Actually I didnt see anythign wrong with it and Im the main one who spots out coonery
I think this commercial was unnecessary. Mary has built a successful career and reputation. She has transformed into a woman of sophistication. For me, this was a step backwards. She doesn’t need to sing jingles for money. Let alone, chicken jingles… Just wrong…
The problem is we (black people) have the crab in a barrel syndrome. If they had gotten Taylor Swift, Christina or Brittney to do it we would be asking "why didn’t they include a black celebrity in their marketing". BK went out and got one of the most sucessful R&B artist ever to do a commercial and we have a problem with it?
I don’t think it was meant to be serious. I think she made it with the intent of making us laught. But we are way too extra for that. At the end of the day she got 2 million for it! In the words of Biggie "F*ck N*ggaz Get Money"
Mary is not hard up for coins!! This was a foolish decision and money made foolishly has no return!! Oh and Mary does care because the commercial has been pulled and I sure they had to pay BK for pulling it….again, foolish money=no return!
The REAL funny part is KFC paid Mary a pretty dime for what Mary KNEW was a joke! (LOL)
It’s rachet.
I cried laughing so hard at this fuckery!!!
Oh Mary J…(SMH) this is NOT the business!
mary will forever be a real soul sister she did nothing wrong at all true fan here and will always be…ps mary can make anything right
Everybody’s doing commercials. I do not understand why everyone is taking shots at her. Smdh, I’m done.
WHAT’S THE BIG DEAL. WHO CARES ITS A COMMERCIAL. PEOPLE NEED TO STOP TRYING TO MAKE THINGS AND ISSUE WHEN THEY REALLY AREN’T THERE ARE FAR MORE PRESSING THIS GOING ON IN THE WORLD THAT SHOULD BE GETTING ATTENTION AS OPPOSED TO A 30SEC COMMERCIAL. COME ON PEOPLE GIVE IT A REST ALREADY!!!
I didnt see anything wrong with her doing the commercial. She is showcasing her talent of singing while marketing the brand. That is no different of Leno showcasing of talent of telling jokes in his commercial. You can never please everyone, so make your money Mary.
Are we so insecure that everytime we do something about Chicken that weloose our minds. I dont like Mary,but I like Chicken and so do most of you.So if you are embarresed of Chicken and eat it, you are a fake living your life for someone else. We dont see White people turning down work in Mayo or white bread commercials. My people" Wake The F Up" Its WORK
Hater’s
Did I miss something? Where was the racial overtone? Aren’t there other artists/actors doing commercials about the same chicken wrap? I’m black and I don’t see what the problem is. WE need to stop trying to pull the race card on EVERYTHING.
The Beckham commercial doesn’t have him kicking stuff all over the restaurant… The Leno commercial doesn’t have him cracking jokes on the staff and patrons- BOTH are just ordering food. Why couldn’t Mry just be in line ordering food too?
@Chris…she got $2M for that commercial? Easy money.
I dont see anything wrong about the Mary J – Burger King commercial. Us blacks rap about worse things (drugs, killing and being provocative) but we wanna hollar about some chicken that 9 times out of 10 we know we are going to go buy and eat! Get y’alls priorities in order!
I am mad they pulled this commercial, I’d be jamming to it every time it appeared.
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So, Mary sang about some chicken and???? This is so extra!!!!!
I didn’t see anything racial about. It is just a bad commercial. The commercial would have been bad with anybody!
[...] When Keeping it Real Goes Wrong! Mary J. Blige's Burger King Commercial ~ VIDEO [...]
I did not get all that from this comerical, it was corney. Mary was paid 1 million dollars for this comercial
for all you "at this point in her career" people… what should she be doing? Using her iconic status to get paid right? That’s exactly what this is… get off your fucking soapbox.
[...] magazine and the reality star dishes on her marriage, friendship with superstar Mary J. Blige (‘what’s in the new chicken wrap?) and [...]
[...] magazine and the reality star dishes on her marriage, friendship with superstar Mary J. Blige (‘what’s in the new chicken wrap?) and [...]