You’ve been warned time and time again to put the “smart” phones down while driving but no one seems to listen.

Media mogul Oprah Winfrey even developed a “no phone zone” contract, which she strong armed many a talk show guest to sign during the days of The Oprah Winfrey Show.

[FLASHBACK: Oprah’s Bringing “No Phone Zone” to ATL…]

I’m guilty myself of often utilizing my phone while behind the wheel and sadly, texting and driving and our fascination with technology has caused more than a few accidents.

Now parents of a 22 year old college student. who was recently killed in an automobile accident that occurred while he was texting, have released a photo of their son’s final text messages, in hopes that it will prevent others from texting and driving.

Details + photo below…

According to YahooNews, Alexander Heit’s final text cut off in mid-sentence. Before he could send it, police say the 22-year-old University of Northern Colorado student drifted into oncoming traffic, jerked the steering wheel and went off the road, rolling his car.

Heit died shortly after the April 3rd crash, but his parents and police are hoping the photo of the mundane text on his iPhone will serve as a stark reminder to drivers.

The photo, published Wednesday in The Greeley Tribune, shows Heit was responding to a friend’s text by typing “Sounds good my man, seeya soon, ill tw” before he crashed.

Witnesses tell autornities that Heit appeared to have his head down when he began drifting into the oncoming lane of traffic.? The accident occurred near the University of Northern Colorado, where Heit is enrolled as a student.

According to police, the oncoming driver slowed and moved over just before Heit looked up and jerked the steering wheel.

Prior to the unfortunate accident that led to his death, Heit, a Colorado native who loved hiking and snowboarding, had a spotless driving record and police say he wasn’t speeding.

In a statement released through police, Heit’s mother said she doesn’t want anyone else to lose someone to texting while driving.

“In a split second you could ruin your future, injure or kill others, and tear a hole in the heart of everyone who loves you,” Sharon Heit said.

Consider this my PSA for the day. It only takes a second people… don’t TEXT and drive!

Will the photo of Heit’s final text make you think twice about picking up your phone?