J.Crew is known for its tasteful and modest clothing, with the likes of first lady Michelle Obama frequently rocking their brand as well as other budgeted items like H&M and The Gap.

The clean, wholesome image of the successful clothier is now being questioned after they dipped into transgendered identity politics. J. Crew is now facing a slew of controversy over a recent magazine ad featuring a young boy wearing pink toenail polish.

The image is strangely reminiscent of little Dyson, the 5-year old boy who wore princess clothes…

[READ: Parents Support 5-year old Son Who Aspires to be a Princess… ]

But I digress…

The controversial clothing company ad shows one of their top designers painting her young son?s toenails neon pink and it has some parents and doctors seeing red.

Check out the ad and the complaints below:

The image appears in a feature called “Saturday With Jenna,” which was emailed to customers last week and highlights a few of J.Crew president and creative director Jenna Lyons? favorite products — including the hot pink Essie nail polish seen above on her son, Beckett.

The caption below the picture reads, ?Lucky for me I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.?

According to FoxNews, not everyone sees the ad as fun and/or funny. Many feel that J. Crew is overstepping it’s bounds and is “exploiting Beckett behind the facade of liberal, transgendered identity politics.?

?This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity,? psychiatrist Dr. Keith Ablow wrote in a FoxNews.com Health column about the ad.

Jo B. Paoletti, author of ?Pink and Blue: Telling the Girls From the Boys in America? tells FoxNews that she believes critics are overreacting.

?Lots of kids, say 7 and under, might ask their parents for something that would seem to be cross gender, and I think most parents, especially in the privacy of their own home might think, what?s the big deal?” Paoletti said.

J.Crew spokeswoman Margot Fooshee said the company had no comment on the ad. Jenna Lyons did not respond to direct requests for comment.

When asked if the ad crossed the line, a majority of Fox News Twitter users backed Paoletti.

But not everyone agreed…. Ohthatmomma writes:

(source)

What do you guys think? Is it really a big deal that the young boy’s toes were being painted pink or is J. Crew trying to make a subliminal statement?