Waka Flocka Flame is the new face of PETA’S “Ink Not Mink” campaign and says he decided to get involved in animal rights because of his family dog, Rose Antney, who was named after his mother Deb.

“I don’t want anybody to beat my dog, scare my dog or whip my dog,” he tells RumorFix exclusively, adding that he thought PETA was the perfect group to work with after spending sometime researching them.

RumorFix shot a bit of behind-the-scenes video of Waka’s photo shoot, where he stripped down naked and proudly displayed his tatted up beer belly for the PETA cameras:

Waka Flocka Flame might keep it real in his music, but he urges fans to go with the faux when it comes to fur. “Animals should be treated the same as you would a kid,” he told reporters. “Would you want someone just to walk up and skin your kid? Hell, no!”

Watch Waka take it all off for PETA in the behind the scenes video from the shoot below:

VIDEO: Waka Flocka Speaks on “Ink Not Mink”

Waka wore little more than his infamous “Waka” gold necklace and other chains that were the target of a botched armed robbery attempt on February 16 in Charlotte, North Carolina.

[READ: Mugshot Mania: 6 Men Arrested in Waka Flocka Flame Shoot Out]

When asked what he thought about people wearing fur, Waka joked, “It’s nasty. We don’t do that! Ink not mink!”

Via: RumorFix & PETA