That he loves his wife and he ain’t afraid to say it… online or off… and most importantly, in front of a video camera!

Boris Kodjoe & his lovely wife Nicole Ari-Parker were spotted boo’d up at Serena Williams’ Pre-ESPYs House Party but Boris spent July 4th weekend partying it up solo during the 2010 Essence Music Festival.

Boris, who has promptly denied cheating allegations in the past, assured everyone within earshot that his wife is his pride and joy and “doing her” is his top priority…

Video ~ Boris Kodjoe LOVES his wife [2010 Essence Music Festival]

She’s so talented. She’s so beautiful. She’s an amazing person….an amazing wife….an amazing mother and I’m lucky to be her husband.

I love working with her. I look forward to every time we do it…. I mean work together.

How cute is that! I’m a firm believer that the true testament to a man’s love is definitely what he says about you when you’re NOT around. 1,000 cool points to B.K.!

Nicole, Serena & Boris

Love is beautiful! With all the cheating, lying husbands out there *cough* The-Dream, it’s great to see at least one couple hanging in there despite those nasty cheating rumors.

Since we got that out the way… Boris also wants you to know about his new clothing line – “ALFA,” which stands for Affordable Luxury for All. And He’s not just the owner… he’s a loyal customer who rocks his own brand of custom clothing.

Video ~ Boris Kodjoe on his new “ALFA” clothing line

Boris says his new suit line is geared towards both men and woman and he and his brother Patrick just launched the line a few weeks ago.

They do what he called “mass customization” and create custom made shirts and suits from their website. You can go there and actually design your own items and walk away with a customized shirt for less than the cost of a playstation game.? How cool is that?

Now you too can look like Boris…

Haha… in your dreams sucka! [Boris Kodjoe in an “ALFA” Suit]