Public humiliation has become the new ‘tough love’ these days as more and more parents worldwide have taken to social media to discipline their children.

[FLASHBACK: Mom Publicly Shames Daughter For Lying on Facebook… (VIDEO)]

There have been many instances where parents have taken to social media to teach their child a lesson by publicly shaming them and a new video by a dad seemingly following suit has gone viral with over 20 million views.

Initially, the video posted by Wayman Gresham seems like yet another example of a parent shaming their child for bad behavior when all of a sudden, it takes a welcome twist with Gresham stating:

“There’s no way in the world I would ever embarrass my son like that. It doesn’t take all of that.”

Watch the Gresham’s viral video + his explanation on why he chose hugs over humiliation below…

VIDEO: Dad Chooses Hugs Over Humiliation

Fed up with parents who use social media to chastise their kids, Wayman Gresham, an educator from Fort Lauderdale, Florida, made the video above in response to such public humiliation.

Gresham, a father of four, used his son Isiah in his video response slamming parents who choose to humiliate their kids online. He then provides some insight on what it takes to be a good parent.

“Good parenting starts before he even gets to the point of being out of control,” continuing on that it is also, “letting your child know that you love them regardless of what they are and who they are and showing them by example.”

VIDEO: ABC Interview w/Wayman Gresham

Gresham also says that while disciplining your children is important, it should be a private matter.

What do you think of Gresham’s ‘anti-humiliation’ video?