Cheap shoes matter. At least that’s what one discount shoe retailer wants you to think.

Notorious cheap shoe store, Payless, recently went out of their way to prove a point by hoodwinking and bamboozling people into paying hundreds of dollars for their inexpensive shoes.

Beauty influencers were stoked when they were invited out a private luxury shoe sale in California, but little did they know they were being ‘catfished’.

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