Orlando McGhee’s Seventy 2 Music in partnership with the City of Atlanta presented a special VIP screening of ‘The Art Of Organized Noize’ last night (March 18, 2016).
The event was held at SCADshow and guest were treated to a viewing of the upcoming Netflix documentary that details the rise of the legendary ‘Organized Noize’ production team (Rico Wade, Ray Murray, and Sleepy Brown).
There was also an informative Q&A session moderated by Kawan “KP” Prather (Music Exec – ‘I Am Other’ – Pharell Williams’ Label) and Catherine Brewton (BMI).
Attendees included: Big Boi and Family, Big Gipp (Goodie Mob), Kwanza Hall, Tristan ‘Mack’ Wilds, Keinon Johnson, Shanti Das, Jason Weaver, Terri J. Vaughn, Sheree Whitfield, Tammy McCall Browning, Isaac Hayes, III, DJ Princess Cut and many more.
Photos from the event + watch the official trailer for ‘The Art of Organized Noize’ below…
Organized Noize with Kawan ‘KP’ Prather
The trio is responsible for some of the biggest hits in hip hop and R&B including songs for the Grammy Award winning group Outkast, the biggest-selling R&B girl group in the history of music TLC, ground-breaking rap group Goodie Mob which ignited CeeLo Green’s solo career, music and film star Ludacris, as well as R&B divas EnVogue, legendary artists Eric Clapton and Curtis Mayfield.
Big Boi & family: sons Cross & Bamboo and wife Sherlita Patton
Organized Noize w/ Shanti Das
Big Boi, James Patton, KP, Sleepy Brown, C-Bone
Organized Noize Frontman Rico Wade states,
“The original vision of Organized Noize was based on making the music that supplied the Dungeon Family collective with unique sounds that were true to who we are and where we come from; while complementing the acts individually.”
Big Gipp (Goodie Mob)
“Because we have three minds working together we are able to be outside of where one person can be creatively most of the time; which in turn, allows us to appeal to more people,” adds Ray Murray, Organized Noize’s king of beats.
The hit-makers have outsold every other hip hop movement that has come out of Atlanta with accolades that include, but are not limited to, recognizing the talent of a teen-aged group called Outkast who eventually garnered a Diamond certified album for Speakerboxxx/The Love Below, and producing TLC’s biggest hit, “Waterfalls.”
The film boasts appearances that include: LA Reid, Big Boi, Andre’ Benjamin, Ludacris, CeeLo Green, 2 Chainz, Future, Big Gipp and Sean “Puffy” Combs who directed the first Outkast video and speaks on Organized Noize’s influence on the culture exclaiming, “I will protest if they are not in the Rock and Roll Hall of Fame.”
“We couldn’t tell the story of Organized Noize and truly capture what the Art of Organized Noize represents without including the artists and executives who helped their creative vision come to fruition,” explains one of the documentary’s producers and Organized Noize manager Orlando McGhee.
The trio continues to work on new music today and is currently in the studio with Outkast’s Big Boi. They have recently worked with J. Cole and Dom Kennedy and were instrumental in the launch of Future’s career.
Big Boi & Tristan ‘Mack’ Wilds (The Wire)
KP (center) with Tammy McCall-Browning (right) and Keypsiia Gipp
Terri J. Vaughn
Kawan ‘KP’ Prather & Blackowned C-Bone
Jason Weaver (Teddy from ‘ATL’ movie)
KP, Ray Murray, Fahamu Pecou, Sleepy Brown, Rico Wade
Organized Noize’s soulful Sleepy Brown jokingly remarks, “This is our second coming, we better take full advantage of this one.”
The film is set for release on Netflix on March 22, 2016 and is executive produced by Organized Noize, Flavor Unit’s Queen Latifah and Shakim Compere, produced by group manager Orlando McGhee, Joshua Krause, and Yaneley Arty, and directed by Quincy Jones lll AKA QDIII.
Photos: Prince Williams (ATLpics)