![Straight From The A [SFTA] – Atlanta Entertainment Industry Gossip & News - Atlanta's Most Reliable Source of Entertainment Gossip!](https://straightfromthea.com/wp-content/uploads/2015/04/sftalogo31.png)
![Xscape Drama!!! Latocha Scott Accuses Group of Trademark Infringement [EXCLUSIVE]](https://straightfromthea.com/wp-content/uploads/2024/04/Xscape1-1-520x390.png)
[FLASHBACK: OPEN POST: Are You Leary of Social Endorsements?]
It’s required by law that anyone who receives compensation for posts on social media, disclose that information in the post.
The FTC?s Endorsement Guides provide that if there is a ?material connection? between an endorser and an advertiser ? in other words, a connection that might affect the weight or credibility that consumers give the endorsement ? that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication.
Just for the record, a “material connection” could be a business or family relationship, monetary payment, or the gift of a free product.
Needless to say, there are many ‘influencers’ who aren’t following the law and now the FTC is cracking down on the violators… Continue Reading…
![Pick One: Jermaine Jackson's Hairline vs. His Bulging 'Eggplant'... [PHOTOS]](https://i0.wp.com/straightfromthea.com/wp-content/uploads/2015/12/Jermaine-Jackson-hairline-2015.jpg?resize=40%2C40&ssl=1){kind=small}
![In The Tweets: Idris Elba's Anaconda Nearly Crashes The Internet... [PHOTOS]](https://i0.wp.com/straightfromthea.com/wp-content/uploads/2014/08/Idris-Elba-Anaconda-StraightFromTheA.jpg?resize=40%2C40&ssl=1){kind=small}
Who’s Talking?