[FLASHBACK: OPEN POST: Are You Leary of Social Endorsements?]
It’s required by law that anyone who receives compensation for posts on social media, disclose that information in the post.
The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication.
Just for the record, a “material connection” could be a business or family relationship, monetary payment, or the gift of a free product.
Needless to say, there are many ‘influencers’ who aren’t following the law and now the FTC is cracking down on the violators… Continue Reading…