It’s officially Jeezy season!
The snowman has officially returned to claim his thrown with his new ‘Trap or Die 3’ project, which he describes in a recent interview as a ‘soundtrack of ambition,’ stating:
Yeah, the streets [are] back, and I wanted to really push myself harder. I feel like it was just a brand, you know what I’m saying? It’s almost like going to the championship for the first time, and you just want to go back and you just want to play harder, and to me that was my championship, that was the height of what I was doing, what I was doing on my own before I got signed. I just knew how hungry I was then, how determined I was, and what I really wanted. It’s like now I’m back in that mind state.
Not that I wasn’t hungry before, but I just feel like at some point, everybody has got to push themselves a little harder than they normally do, and I feel like that’s what this was. I put this name out there and I knew what came with that, so I had to really go hard. I knew what my target was and I knew what I was trying to do. That was my whole thing: to see the way the streets gravitated to the album, because it’s really for them.
Check out the latest video from Jeezy’s amazing ‘TD3’ project below…
In his low budget video for ‘G-Wagon’ Jeezy, is heard stating that this one’s not about the money. A fact he also explained to interviewer, NBA player Carmelo Anthony, in an interview with ‘Interview Magazine’.
It’s actually not about the money with Jeezy this time, as he states he’s ‘back to basics’ with this new project, which is why he chose to return to his ‘trap music’ roots.
I can’t speak for everybody, but sometimes, people get in this game and they get the money, but then they forget why they got in the game in the first place. … I don’t even look at it as fame, I just look at it as me being me, and me going out here everyday and being productive, because I am the product, and I’m selling myself. I’m selling my ambition and my integrity and my adversity, and I’d just like to be that. You’ve got to be happy with yourself. [laughs] You can’t sell yourself if you’re out here and you ain’t good. Because you’re giving people messages, and if your message is wrong, then it’s like the blind leading the blind.
Jeezy’s ‘Trap or Die: 3’ is available now on iTunes.
What do you think of Jeezy’s video for G-Wagon?
Bump it? or Dump it?
Photos: JAMES RYANG for Interview Magazine