B.o.B. aka Bobby Ray photobombs IG Model/ATL Socialite Brit Eady in the photo above prior to their fake ‘realationship’ being outed online.

Apparently B.o.B. and his girlfriend, singer Sevyn Streeter have broken up and he wants the whole wide world to know it. So much so, that B.o.B. coordinated with the popular Atlanta based Instagram model,? where they each agreed to post a series of photos in an elaborate scheme to make it appear that B.o.B. is enjoying his newfound freedom.

Photos + video below…

Bob posted the photo above via Instagram which features to backside of IG ‘Model’/Atlanta ‘socialite’ Britt Eady.? According to RWS:

Last week Atlanta rapper B.O.B. and R&B singer Sevyn Streeter called it quits. This week B.O.B. is caught faking a new relationship in a PR stunt gone wrong?

Brit Eady also followed suit by posting a photo of her own…

Apparently the Instagram posts were all part of a plan to boost B.o.B.’s popularity.? After fans discovered Eady’s post, they all headed over to comment and drag her for being the cause of he and Sevyn’s breakup.

Eady deleted her post after all the backlash and her bff decided to put the whole ruse on blast.

She then provided ‘receipts’ to our friends over at TheShadeRoom:

And even more to TheIndustryonBlast:

?

B.o.B. then hit the gram to admit his part in the plan and states that he’s single now and he merely wanted to smash…

VIDEO: Bobby Ray aka B.o.B. Sends IG Message to BritEady

Eady, the IG model/socialite involved in the scam got the message and seems to be OK with it…

All these online stunts and shows are getting to be too murch… what’s really the point??

What do you think about B.o.B.’s IG publicity stunt gone wrong?