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Twitter Fail: USAToday Cleans Up ‘Race-Themed’ Box Office Headline After Backlash….

Nov, 17 2013 | Written by ATLien
Newsflash! Best Man Holiday beat out ‘THOR’ in box offices across the country this weekend and while that’s great news in itself, USAToday couldn’t just write that and move along… nope. Didn’t work that way.

Instead, the media giant set off a social media firestorm Sunday with a headline that many found racially insensitive.

“’Holiday’ Nearly Beat ‘Thor’ as Race-Themed Films Soar” was the original headline that the publication posted online but only until ‘Black Twitter’ got a hold of it!

Read the twitter complaints that followed USA Today’s ‘race-themed’ headline PLUS find out what the media giant subsequently did about all the backlash below…

‘Best Man Holiday,’ Universal’s romantic comedy sequel from writer-director Malcolm D. Lee did surprisingly well this past weekend with $30.5 million in box-office sales. Which was quite impressive since it debuted against the Marvel superhero sequel, ‘THOR’, which took in $38.4 million.

Instead of stating that the film did well despite initial projections, USA Today posted the ‘race-themed’ headline, which drew a ton of criticism online.

The original ‘race-themed’ tweet was deleted, it will forever live on in the tweets after many continue to expressed their disappointment.

USAToday caught flack on Facebook also and took heed to the massive complaints…

They soon changed their headline to read, “’’Holiday’ Nearly Beats ‘Thor’ as Ethnically Diverse Films Soar.” But changing the description of ‘Best Man Holiday’ from ‘race-themed’ to ‘ethnically diverse’ drew complaints as well.

The story also mentioned the box-office success of “Fruitvale Station” and “The Butler,” two films also have predominantly African-American casts and many feel that USA Today is throwing shade at the fact that African-American films are now making a huge mark in Hollywood and box-office numbers are showing it.

USAToday hasn’t made an ‘official’ comment about the situation but the twitter messages are certainly getting through! The headline has since been changed a second time.

As of the writing of this post, it now reads: “’Best Man Holiday’ Nearly Beats Mighty ‘Thor,” which is what is should have read in the first dayum place.

What are your thoughts about USAToday’s ‘race-themed’ headline debacle?
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In Featured,News Best Man Holiday, Racial Issues, Twitter, Twitter Fail
- Yolanda R. Arrington
  
  Reba Hodge
- Alitha Smith
  
  That was so uncalled for…
- Mike Pride
  
  I must be living a race themed life.
  
  IJS
  
  Me too…lol
  
  bobbi
  
  Why is anyone surprised?They boldly do these things over and over.Either they’re stupid or they think we are!
  
  Rizzyvoe
  
  Excellent!!
  
  KBebe
  
  @Mike Pride…That’s a good one! Lmao!!
- Petra Bowden
  
  Race is BIG and its obvious some are still scared of what we can do. So they will always throw digs when they fear the most & for the record our movie was amazing and I´m going to see it again
- Gottaluvsum´ Katie
  
  Ignorance!
- Nayada TisMe
  
  Smh
- Doctorntraining Coleman
  
  With Thor having twice as many screens to play on….I´m glad Best Man Holiday showed up and showed out at the theaters this weekend!!!!!!
  
  KBebe
  
  I agree. Once again we continue to do more with less.
- Sheri Cross- Smith
  
  Black people can´t have or do anything without backlash……..but then watch a similar movie come out with an all white cast………………….have several seats USA Today….
- Imari McGill
  
  Joy Gant
- Joy Gant
  
  SMDH…
- Gerald Smith
  
  There was white guy in the film…
- Cvilla Conley
  
  The days of “if you wanna hide it from black people put it in a book”, are over.
  ;o)
  
  Sony1908
  
  LMBAO! Soooo true.
- Tamika R. Trowell
  
  Yes we support good production it has nothing to do with race .
- Ma´Risa Salinas
  
  Hahaha Quintarrius Shakir we about to start using “race-themed” as our code word in class when we´re talking mad shit around non race-themed folks! USA Today is ridiculous- can´t handle Black actors and producers destroying the competition!
- Jim77
  
  They understand economics. There should be a national boycott of USAToday. When sales drop, they will think twice before minimizing another film.
- Nunnya Beezwax
  
  I hope whoever tweeted that was relieved from their position! They apparently have racism
  Oozing from their brain and it can´t be contained. Success from people of color does not = plain success! #MentalIllness
- Armanii Dior
  
  Smh! They played themselves showing how racist they are. They couldn´t just say that the film came close in sales to the movie, Thor. Racism will never go away.
- Angel love
  
  Let’s boycott USAtoday. That will send a message.
- Rhonda Renai Washington
  
  If minorities boycott USA Today…oh wait we don´t read anyway according to the status quo…nevermind.
- Celeste Dent
  
  Smdh!
- Debra Williamson
  
  Wow, really these racist today, whatever comes up comes out!
- Kanishia Alford
  
  They mad we came out in record #´s all over the country, lol
- Keekee Gonzalez
  
  Consider the damn source! They meant what they said! Why change it? Nothing to be angry about, they told us how they really felt. Now we know!
- Dwizzle DawgNation Corby
  
  Sad that we as human beings can not get past this I have friends from all backgrounds.
  
  Vera Maeweather
  
  Wow!! Dwizzle, you just showed your color. Some of you will never get it.
- Ariel Kent-LeBlanc
  
  USA Today should be ashamed they don´t know how to write for the new USA! People of color are now the majority, get on program!
- Paula M. Jackson-Hill
  
  Has anyone ever noticed, that when ever we, African Americans star in blockbuster movies, win sports matches and last but certainly not least even the littlest thing. Such as Jennifer Hudson wearing the same designer dress as Jennifer Aniston, it´s always bad. Who gives a f__k! Not I!!!
- Gwendella
  
  Lmao they mad because lines were wrapped around at EVERY show time. We had to wait an hour after we got there, it was that serious. Ugh at ignorant arse folks
- d1ckdame
  
  Ok, after the first ‘blunder’ and for them to change it to something equally as offensive is beyond insensitive, it is ignorant. The titled was changed the first time because the article is directly related to AA cast films being fiscal successes. Please show me the 68 year old man who edited this article and felt it was ok for the "ethnically diverse" people to read it and think it was fine.
- Livinglifedc
  
  My question is, if not to report a racially-themed opinion, what was USA Today’s. intent for publishing this article? Because to "report" a headline like that in 2013, years after "ethnically themed" have made their mark in Hollowood seems trivial in my opinion.
- Harzavier Bailey
  
  Honestly, i couldn´t care less about the movie, because i don´t go to cinemas anyway, but i must say this… So, it´s supposed to be fine that all of these damn slavery-based movies are being put out, but because a movie featuring brown skin people comes out and apparently does well, even beating out other movies that probably attracted more euros, now it´s a got damn problem? Man i swear, these euros have got to be the most evil spirited creatures on earth! This is exactly why shit is always so divided in this country, and please believe it´s not us causing the shit… it has always been euros behind it, they just can´t let the shit go, but then they tell us we´re “playing a race card” when we mention anything about our differences or question anything pertaining to them… Man, fuck all of em, i´m beyond
  fed up with their shit.. They fucked the world up to begin with, and obviously that shit still wasn´t enough for their hypocrite- phony asses, because they
  constantly throw unwarranted low blows at us and then scream like pussies when we react to the shit and throw blows back! Aint no love from me, respect is questionable…
- A Black women
  
  Let me say this for the record just because "we racial theme people" can put out a movie about other things in life besides killing each other thst movie had eveybody in there crying I can bet not no damn thor or what the hell it is it is the year of 2000 not1930s so get over it cast and crew u did a hell of a good job on my opinion your paper needs to be put out business for that tore up comment or the editor fired maybe we need to stop buying your paper you bunch of racist bastered
- Diana Arline
  
  I can´t believe that in Y2K13 a publication as large as USA Today would choose these words to reference this movie and think that it´s okay. Writers choose there words like a surgeon chooses his instruments so this wasn´t a mistake. They might as well have called it “That Movie bout the Negrahs.” But unfortunately, until we stop relying on pubs like this for news and the folks at BET and the like step up their grown up game, we´ll have to deal with it.
  
  CLTDiva
  
  I agreed with you until I reached your last comment, "we’ll have to deal with it". As evidenced by the money AA’s droped to see this money if we worked together collectively we could have our own publications, etc. but should that happen or not there isn’t a thing we have to accept or deal with. We need to wake up.
  
  Loving This Site
  
  There is a lot of power in purchasing power. If black people fought back the way other minorities did by boycotting those who they feel wrong them then they would maybe see the power they have. So far all I have seen in complaining until next week’s issue comes up. Don’t like what they wrote, don’t buy it or give the site any clicks until they print a retraction.
- KING
  
  USA Today had on their SHADE BOOTS this weekend apparently. It took you three times to make an article to not take jabs at films with predominantly African American casts?
  
  USA Today, I pay you DUST! *blows dust out of hand*
- Marvin
  
  Says more about WHO or WHO USATODAY THEY DON’T HAVE working for them.
- Robert Lamar
  
  I can´t believe black people can´t believe all these bigoted writings and things being said in the 21 century. Y´all need to wake da F up!!! Ain´t nothing changed but time
- Ericka Willis
  
  Sad to see people so surprised.
- Brian Middleton
  
  Who cares…. people pretend to get upset about almost anything these days..
- James Powell
  
  I just don´t see how that´s racist, its a film about black people geared towards black people. Why do we manufacture so much unnecessary drama?
  
  Town
  
  USA Yesterday is the one who manufactured the drama by posting the headline in the first place. You can see from the posters & previews the movie has a black cast so why did USA Yesterday feel the need to point out a "race themed movie" nearly beat out Thor? And why were none of the other black movies like The Butler, Fruitvale Station, Baggage Claim etc. called "race themed movies?"
  
  USA Yesterday’s purpose was to downplay and discourage people from seeing this movie, and they are rightly being called out on it. Not just black folks were watching this movie for it to be on less screens than Thor but making nearly as much money.
  
  Loving This Site
  
  Because it’s not a race themed movie, it’s just an all black cast. 12 Years A Slave was a race themed movie (and depressing). When there is an all white cast, and it happens often, it is not considered a white themed movie so the same should not apply to this holiday movie.
  
  ben
  
  "When college friends reunite after 15 years over the Christmas holidays, they will discover just how easy it is for long-forgotten rivalries and romances to be ignited." ~ IMDB.com
  
  Why would the writer for USAToday call that a "race-themed" story? If the characters were white, would she seen race as a theme of the story?
  
  Why do you believe this movie is "about black people geared towards black people"? If this movie featured a white cast, would you say the movie was "about white people geared towards white people"?
  
  I hope you can see now that there IS some racial bias here. We call that kind of racial bias "racism". The drama is "manufactured" when white people say racist crap. Clearly it IS necessary to draw more attention to this stuff so people like you can learn something new
- Shawna Makingithappen
  
  It´s sad very sad I´ve noticed over the past couple of years since President Obama have been in office and the elected congressman, senate, news personality and so on openly speak racist against the President why are we shocked when it is done against a movie, any black actress/actor our teenagers our sons our daughters the question is not what are our thoughts the question is how do we stop this
- carlos
  
  Everyone is feeding to this bs. who cares what this editor and other racists think. it’s 2013. racism still and will always exist. all we can do is enjoy the fact that "ethnically diverse" (as they call it) films are doing very well.
  
  ben
  
  When people say and do racist stuff, they fuel the problem. People can do something about it. Pointing it out and saying "thats racist and it sucks" is fuel for the solution, not fuel for the problem.
- shonda p
  
  Changing it to "ethnically diverse" did not help…why couldn’t yall just say best man holiday beat out thor…..why does race have to he in there anywhere?
  
  ben
  
  Totally! USAToday definitely played the race card here. Any right-thinking person can see that
- Zaemarie
  
  race race go away please dont come back another day….. Isn’t it funny how they doubt yet the want everything to be influenced by the black style and culture because it makes big money hints miley cyrus
- Cnet
  
  Is it not a race-themed film? I don’t know I’m just asking. If the movie revolves around race then the tweet is accurate.
- Dana
  
  You wanna know how mad white folks really are, check out the film’s message board on IMDB. Whites came in and showed their asses. Nothing but racists topics, many of which I reported last night. It just goes to show how any amount of shine we get, they get upset. Had the film failed or been filled with stereotypes that make them feel superior, they wouldn’t be so mad. Whites are truly the devil. They are.
  
  JC
  
  Those statements are equally as racist…be part of the solution, not the problem.
- Charles
  
  It’s another way of minimizing the works of blacks-another way of saying of sanitizing the fforts of blacks-another way of pigeon-holing black artists-another way of being a bigot, with out putting on the bigot makeup.
- JK
  
  What the media really needs to do is stop asking "How did they do it?" And start asking "How soon can you make more?"
- mike el
  
  an extension of the idea that we have a ‘place’ we are supposed to be in as opposed to actually being FREE people.
- amirra
  
  Can’t get our fourty acres and I be damn they won’t even let us have the box office ratings either! (Joke) I won’t put all white people on blast for the mistake of one pepperoni face pencil penis idiot!
- BVAX
  
  Damn. Can it just be a MOVIE? smh
- Ray Nay
  
  Well at least we know racism is alive & well. If you don’t know, now you know. Fuck USA Today! WAKEEEEEEEEEEEEEEEE UPPPPPPPPPPPPPPPPPPPP
- Ms Me
  
  Comments like this prove racism is alive and well, the truth is most racist keep it to themselves, because, its not politically correct. When comments such as, "why don’t black people just get over it?", are said; the answer is this. When will we be allowed to get over it.
- Dana T
  
  I just landed in Europe NIGGA!!!
  
  Shoppin bags, I’m a tourist NIGGA!!!
  
  Rebok’s on dat’s how I do it NIGGA!!!
  
  Look at me, I’m pure NIGGA!!!
  
  Luv it!!!
  Dana T.
- Kori
  
  I guess "He’s Just Not That Into You" is race-themed too since the cast is all white. White is a race too isn’t it? How ridiculous.
  
  Adizzle
  
  A cast full of blacks acting IS a race-themed movie idiots. Half that shit you see in there, white people don’t find funny or amusing. Just like Tyler Perry movies are race-themed as well, don’t be such pussies. When its all asians in a film, it’s considered a foreign film, and referred to as an asian film, but you don’t see them hissing and complaining about racism.. Stop crying and making everything politically correct. I can GUARANTEE, the audience in this movie, and similar movies like tyler perry’s films, have a MAJORITY black audience, let’s not fool anyone here. If I wanted to see a bunch of apes trying to act and get laughs, I’d go to the zoo.
  
  Anthony
  
  Couldn’t agree more.
  
  No
  
  You are so ignorant you ought to be ashamed of yourself. The only group you speak for is the one for similarly ignorant creatures like you. Seems like you’re the one that hasn’t evolved beyond being a "monkey."
  
  Adizzle
  
  Actually, I’m quite well educated thank you very much. I have traveled all over the globe and have a large variety of friends, from all across the world, college will do that you know. They all agree as well (yes, even the black ones) because they also find those movies ridiculous, when you see the opening of a Tyler Perry movie, who’s wrapped around the block 12 hours before the release? Yes, black people. Make no mistake, I DO think "He’s Just Not That Into You" is also a white movie, more than likely, black people, in a majority, don’t find most of our "whiter" movies funny, or entertaining. The reason they don’t call white comedies "White Comedies" is because 74% of the US is white, while only 14% is black. So when a movie comes out for a niche market for a specific group, they will label it as such. Stop being such an outstanding officer in the PC Police Department, you might just get promoted to captain, only surpassed by Al Sharpton.. Grow up, open your eyes, and realize that different races find different things funny/entertaining. Hence why different movies, from different parts of the world differ SO MUCH. I can compare it to food, they have scorpions/spiders/bugs on the street of bangkok, bet you wouldn’t eat that, and would probably like a heads up if you were going into a restaurant, and knew nothing but, it would be street food from Thailand.. You lying to yourself, saying that we are all the same, is the REAL problem. Clearly, the superior primate here, is me.
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