(Photo Source)

Sean “Diddy” Combs unveiled his big “A”zzz “I Am King” billboard in New York City’s Times Square last week. The ad features a tuxedo clad Diddy standing next to the words “I Am King.” Although, some have interpreted the ad as a statement of arrogance, Diddy says the phrase is not only about him…but for every man:

“I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it,” Diddy said in a statement. “I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”

The billboards will also appear in Los Angeles (view Sunset Blvd Ad) and Miami.

Check out Diddy’s “I Am King” mini-movie below:

“I am debuting my new movie “I Am King” for my new fragrance “I Am King” which is available exclusively at Macy’s. This fragrance is dedicated to Barack Obama, Muhammad Ali, Martin Luther King and all you men out there who take care of your families and respect and treat yourself like the Kings that we are all. I would like to also announce that this is my audition tape for the next James Bond. There is a black president and it’s time for there to be a black Bond. God Bless.” ~ Sean Combs

I Am King will makes it’s debut exclusively Macy’s department stores in December 2008 and will hit other stores in February 2009.