In honor of his partnership with Crown Royal Black, my booooooo Antwan “Big Boi” Patton allowed cameras to follow him behind the scenes to document a few moments of his personal and professional life.
In short, Big wanted to show his definition of ?The Crown Life.?
The short film gives us an up close and personal peek inside the life of Sir Lucious Leftfoot, with a few shots during Grammy Awards weekend 2011, performances, recording sessions inside Stankonia studio and more.
[READ: Big Boi’s Crown Royal Black Ad + Limited Edition Signature Package ~ PHOTOS]
“The Crown Life? is a multi-layered campaign created to mark and celebrate life?s crowning moments.
On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content.
All artists and designers will be tasked with using their craft to create something that celebrates what ?The Crown Life? means to them ? finding royalty in everyday experiences.
Video of Big’s definition of “The Crown Life” below:
VIDEO: Big Boi “The Crown Life” Trailer
Crown Royal is my drink of choice, and I’m proud to be the first to put my own spin on The Crown Life. The design of the iconic pouch, the film we’ve created, and the products these incredible designers produced were all inspired by how we like to commemorate life.
It’s about celebrating the moments that make up our everyday lives, and doing so respectfully and responsibly. ~ Big Boi