Rihanna gets her rocks off by making fun of the media & bloggers in her new video for “S&M”.
The video was shot by Melina Matsoukas, who also directed Rihanna’s equally colorful clip for “Rude Boy.”
It starts with Rih Rih being dragged kicking and screaming to a press conference, where she is promptly covered with plastic wrap. She wears a dress with headlines written all over it while cooing, “It feels so good being bad.” The reporters all take notes while wearing S&M ball gags.
Gossip blogger Perez Hilton also makes a cameo in the vid as he’s being walked like a dog by Rihanna on a leash, wearing, you guessed it, another ball gag.
Of course there are several bondage references all the way through the video.
Watch the official video for Rihanna’s “S&M” below: