New Video ~ “Heartless” ~ Kanye + The Power of the Blog

You can’t ever say that?Kanye West?doesn’t try new things! In his new video for “Heartless,” Mr. West enters a world of animation. ?There are quite a few cameos from futuristic superstars, the Jetson’s, who are prominently featured on artwork in Kanye’s cartoon home. ?I hate to say it folks, but Kanye’s singing has started to grow on me. ?I know you like it too…don’t front!

Kanye also explained his decision to turn from hip-hop to pop in an interview with a Singapore news outlet. In his usual arrogant swag, Ye explained how his new style of music should be described as “pop-art” and that his goal is to be the greatest performer of this generation. ?He gives much love to his homie T-Pain in the interview and even shows off his singing skills without the vocoder. When asked about his experiences with the media, Kanye quickly pointed out the power of the blog:

My relationship with the media? O.K…That’s why I love having a blog because it’s like, BAM! I can say exactly what I want, the amount of stuff I want…and then it just goes out to everywhere else, it may end up on CNN.

That’s the greatest thing about having a blog. ?Before that…you would have to go through the media.

Dayum! Kanye’s just letting all the good secrets out these days. 😕 Peep the full interview: