Sean “Diddy” Combs is back with yet another reality show. How many does this make? I’ve lost track.  Anywhoo, Diddy is still seeking an assistant after all he took those po people through last season. Now he’s got a whole new group of people willing to be tortured for a chance at being his daily whipping board. What…was Ma$e not available? Didn’t he just get his permission slip signed so he could get a real job?

I’ve received the premiere episode in my inbox and thought I’d share with you guys. Check out the full premiere episode below:

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Sean “Diddy” Combs unveiled his big “A”zzz “I Am King” billboard in New York City’s Times Square last week. The ad features a tuxedo clad Diddy standing next to the words ”I Am King.” Although, some have interpreted the ad as a statement of arrogance, Diddy says the phrase is not only about him…but for every man:

“I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it,” Diddy said in a statement. “I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”

The billboards will also appear in Los Angeles (view Sunset Blvd Ad) and Miami.

Check out Diddy’s ”I Am King” mini-movie below: (more…)