An endorsement deal between Nike and Colin Kaepernick was announced earlier this week and sports fans reacted to the apparel giant backing the exiled NFL quarterback known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues.

Lines were drawn in the sand as the former San Francisco 49ers quarterback quickly became a trending topic on Twitter and other social networks.  Some urged a boycott of the company’s clothes and sneakers — even burning and cutting out the signature swoosh logos on their gear, while others pushed back, praising the company for finally taking a stand.

Nike continues to press the issue as a commercial featuring Kaepernick is planned to air during the NFL season opener.

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