Social media ‘endorsements’ are the new thing nowadays, with celebrities like Kim Kardashian, Sean ‘P Diddy’ Combs, Amber Rose and even your favorite ‘housewife’ all using their social media influence to sell products.
[FLASHBACK: OPEN POST: Are You Leary of Social Endorsements?]
It’s required by law that anyone who receives compensation for posts on social media, disclose that information in the post.
The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication.
Just for the record, a “material connection” could be a business or family relationship, monetary payment, or the gift of a free product.
Needless to say, there are many ‘influencers’ who aren’t following the law and now the FTC is cracking down on the violators… Continue Reading…