Diddy recently announced his “I Am King” contest and is asking all you “KINGS” out there to submit a 90 second video describing your kingly attributes. He even gives an example of what you might say during those 90 seconds.

“I am a King cause I’m a child of God and my mother is a Queen. That’s the way I was raised to be a King. I am a very responsible person. I’m a leader. I’m confident…and I’m very respectful of others.”

Diddy’s gonna personally choose the 3 best kings from the video submissions and will fly them out to New York to be treated like a king. Uh-huh. Ummmm. Okay… Don’t get me wrong, I’m all about Kings and sh*t but I smell another reality show coming on.

Visit www.SeanJohn-IAmKing.com to submit your video.  This should be good…

(Photo Source)

Sean “Diddy” Combs unveiled his big “A”zzz “I Am King” billboard in New York City’s Times Square last week. The ad features a tuxedo clad Diddy standing next to the words ”I Am King.” Although, some have interpreted the ad as a statement of arrogance, Diddy says the phrase is not only about him…but for every man:

“I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it,” Diddy said in a statement. “I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”

The billboards will also appear in Los Angeles (view Sunset Blvd Ad) and Miami.

Check out Diddy’s ”I Am King” mini-movie below:

“I am debuting my new movie “I Am King” for my new fragrance “I Am King” which is available exclusively at Macy’s. This fragrance is dedicated to Barack Obama, Muhammad Ali, Martin Luther King and all you men out there who take care of your families and respect and treat yourself like the Kings that we are all. I would like to also announce that this is my audition tape for the next James Bond. There is a black president and it’s time for there to be a black Bond. God Bless.” ~ Sean Combs

I Am King will makes it’s debut exclusively Macy’s department stores in December 2008 and will hit other stores in February 2009.  

Sean “Diddy” Combs made a point to invite the press to his New York City polling place, as he casts his vote for Sen. Barack Obama in the U.S. presidential race.  So, for all you skeptics who think that Diddy and the team are all talk and no action…take notes!

In Diddy Blog #27, Sean “Diddy” Combs reveals that he’s more afraid of John McCain than he is of Sarah Palin.  During last night’s debate, McCain referred to Obama as “That One” and Diddy can’t take it anymore. He says he’s headed to the polls RIGHT NOW!  I also peeped this video clip of McCain snubbing Obama’s handshake after the debate.  What are your thoughts?  Was McCain’s actions last night disrespectful, racist, both or neither??

I don’t know why everyone’s making a big deal out of these pictures but here they are.  Diddy stepped into a pile of doggy poo outside of his New York studio yesterday.  Word is…he begged the photographer to delete them but you already know that didn’t happen!  

With all the bank closings and economic turmoil in our nation today, Diddy wants to know why HE was such a big story?  Hmmmm??  Our answer: Cause that sh*t was funny! 

Check out his video response:

Diddy is the next Swagga Jacka up on the “Swagga Like Us” song.  I’m almost afraid to say it…but this one is the best yet.   Sean…Puffy…Diddy…whatever his name is this week says he’s got this ish on lock and you have to be BORN with it! 

What do y’all think of his version?

Sean “Diddy” Combs announces his new fragrance line for men called “I am King”…I guess “I am Legend” was already taken.  Anywhoo…check out the promotional photos under the cut:

Always the Gentleman’s gentleman…Sean Comb’s never ceases to amaze me!  LMAO at the tux on the jetski pic!  Why can’t all y’all walk around looking this good

Sean “Diddy” Combs brought magic back to New York at the Sean John showroom in Manhattan.  Diddy’s mom, Janice Comb’s showed up…as well as his main squeeze and rumored fiance’ Cassie.  Cassie and Mom’s posed for pictures together and they all looked like one happy lil family (sorry Kim).  Check out more flix from that event as well as flix from Vibe’s 15th anniversary party where performances ranged from T.I. to Doug E Fresh under the cut:

Cassie and her future mother-in-law posed for the cameras… Ha!

T.I. was spotted chillin with Angie Martinez and Sandy “Pepa” Denton before his performance at Vibe’s 15th Anniversary celebration.

I’m almost surprised that Treach and Pepa were in the same room and there was no violence.

Former “Girlfriend’s” star Tracey Ellis Ross and long lost rapper Heavy D celebrated with Vibe.

Also spotted were Swizz Beatz, Estelle, Laurie Ann “BoomKat” Gibson and more.  Check out pics from both events below…click the image to get a better look: