Diddy recently announced his “I Am King” contest and is asking all you “KINGS” out there to submit a 90 second video describing your kingly attributes. He even gives an example of what you might say during those 90 seconds.

“I am a King cause I’m a child of God and my mother is a Queen. That’s the way I was raised to be a King. I am a very responsible person. I’m a leader. I’m confident…and I’m very respectful of others.”

Diddy’s gonna personally choose the 3 best kings from the video submissions and will fly them out to New York to be treated like a king. Uh-huh. Ummmm. Okay… Don’t get me wrong, I’m all about Kings and sh*t but I smell another reality show coming on.

Visit www.SeanJohn-IAmKing.com to submit your video.  This should be good…

I don’t know why everyone’s making a big deal out of these pictures but here they are.  Diddy stepped into a pile of doggy poo outside of his New York studio yesterday.  Word is…he begged the photographer to delete them but you already know that didn’t happen!  

With all the bank closings and economic turmoil in our nation today, Diddy wants to know why HE was such a big story?  Hmmmm??  Our answer: Cause that sh*t was funny! 

Check out his video response: (more…)

Diddy is the next Swagga Jacka up on the “Swagga Like Us” song.  I’m almost afraid to say it…but this one is the best yet.   Sean…Puffy…Diddy…whatever his name is this week says he’s got this ish on lock and you have to be BORN with it! 

What do y’all think of his version?

Christopher “Ludacris” Bridges & Tommy Lee are in a battle between rock and rap.  The two combined forces last Spring for a reality competition that competed in 13 challenges, traveling in biodiesel buses to nine cities including Las Vegas, Dallas and Atlanta.   The challenges focused on environmental issues such as recycling and water pollution. The winner gets to headline a season-ending charity concert in Los Angeles while the loser has to be the opener.

I came across an episode and thought I’d share it with those of you who don’t have the cable.  Diddy even makes an appearance.  Check out the full episode under the cut: (more…)

Puffy, Sean John, P. Diddy wants y’all all to know that he’s in love with Kanye West. Ummm….not in THAT way (I don’t think)…but in a way that makes him love hip-hop again. I think it’s sweet that he chose YouTube to put his feelings out there like that.

Super dope producer and fellow ATLien, DJ Toomp and his manager/friend/partner Bernard Parks were spotted partying it up in New York last week at Kanye’s Glow in the Dark Tour after party.

Oh yeah…I almost forgot.  Kanye, Jay-Z, DJ Clue, Diddy & his boo Cassie and others were there too! 

Diddy’s boy band, Day 26 signed copies of their newly released CD in New York yesterday.  All were dressed in Diddy’s “No-BitchAssNess” Sean John shirts.   Isn’t this the picture of BitchAss-ed ness….wearing your bosses words on your back???    I’m just sayin… 

It’s been one whole year since Angela and Vanessa Simmons launched their Pastry shoe line and they had a party to celebrate, so I’m assuming that people actually buy these shoes. 

Diddy was there, so at least you know it was an actual party.  Several other celebs cruised through as well.

More pics after the cut…

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