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Sheree Whitfield Reunites With ‘Prison Bae’ (Tyrone Gilliams) After Early Release (PHOTOS)

Sheree Whitfield Reunites With ‘Prison Bae’ (Tyrone Gilliams) After Early Release (PHOTOS)

Nene Leakes Calls for Fans to Boycott: “Turn Off Your TVs!” | #BoycottBravo Petition Gains Steam #RHOA

Nene Leakes Calls for Fans to Boycott: “Turn Off Your TVs!” | #BoycottBravo Petition Gains Steam #RHOA

SINGLE AGAIN!!! Media Mogul Tyler Perry Is Back On The Market…

SINGLE AGAIN!!! Media Mogul Tyler Perry Is Back On The Market…


  • Instagram Flexin: FTC Sends ‘Warning’ To Over 100 Social Media Influencers…

    May, 9 2017 | Written by ATLien

    Social media ‘endorsements’ are the new thing nowadays, with celebrities like Kim Kardashian, Sean ‘P Diddy’ Combs, Amber Rose and even your favorite ‘housewife’ all using their social media influence to sell products.

    [FLASHBACK: OPEN POST: Are You Leary of Social Endorsements?]

    It’s required by law that anyone who receives compensation for posts on social media, disclose that information in the post.

    The FTC?s Endorsement Guides provide that if there is a ?material connection? between an endorser and an advertiser ? in other words, a connection that might affect the weight or credibility that consumers give the endorsement ? that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication.

    Just for the record, a “material connection” could be a business or family relationship, monetary payment, or the gift of a free product.

    Needless to say, there are many ‘influencers’ who aren’t following the law and now the FTC is cracking down on the violators…

    After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out over 90 letters reminding influencers and marketers that they should ‘clearly and conspicuously’ disclose their relationships to brands when promoting or endorsing products through social media.

    Instagram is the new ‘come up’ for many, as it’s convenient to pitch boutiques, hair and more online to the masses.

    But you (the consumer) must be told that these are advertisements.

    The FTC’s endorsement guide serves two purposes: 1) it clears up any confusions as to the relationship between the poster and the product, and 2) it clearly tags the post for tax purposes.

    The newly sent letters mark the first time that the FTC has reached out directly to educate social media influencers themselves.

    [Sidebar: Yes… income earned online is still TAXABLE! Duh!]

    The letters provide specific instructions on how an Instagram ad should be disclosed:

    The letters each addressed one point specific to Instagram posts — consumers viewing Instagram posts on mobile devices typically see only the first three lines of a longer post unless they click ?more,? which many may not do.

    The staff?s letters informed recipients that when making endorsements on Instagram, they should disclose any material connection above the ?more? button.

    The letters also noted that when multiple tags, hashtags, or links are used, readers may just skip over them, especially when they appear at the end of a long post ? meaning that a disclosure placed in such a string is not likely to be conspicuous. (source)

    Some of the letters addressed particular disclosures that are not sufficiently clear, pointing out that many consumers will not understand a disclosure like ?#sp,? ?Thanks [Brand],? or ?#partner? in an Instagram post to mean that the post is sponsored.

    The staff?s letters were sent in response to a sample of Instagram posts making endorsements or referencing brands. In sending the letters, the staff did not predetermine in every instance whether the brand mention was in fact sponsored, as opposed to an organic mention.

    Right now, the FTC is addressing top earners like Amber Rose, Diddy, Akon and Lindsey Lohan (click HERE for a full list), but I’m sure that many of your favorite reality stars, instagram blawgs, beauty bloggers & YouTubers are up next.

    ?

    Whatever the case, it’s clear that the FTC is out to protect the interest of consumers who are often duped into believe that their favorite stars achieved physical results by using certain products.

    What are your thoughts on this FTC social media crackdown?




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Page 1
  • Sheree Whitfield Reunites With ‘Prison Bae’ (Tyrone Gilliams) After Early Release (PHOTOS)

  • Nene Leakes Calls for Fans to Boycott: “Turn Off Your TVs!” | #BoycottBravo Petition Gains Steam #RHOA

  • SINGLE AGAIN!!! Media Mogul Tyler Perry Is Back On The Market…

  • Good Deeds | 2 Chainz Partners With YouTube Music for 55k Black Entrepreneur Giveaway… (VIDEO) #YouTubeBlack

  • This is 50!!! Actress Regina Hall SINGS Her Way Into A New Century… (VIDEO)

  • BLOOP! Nene Leakes Hilariously SHADES Plummeting #RHOA Ratings…

Page 2
  • #RHOA Kenya Moore & Sherri Shepherd Exchange Shade! Who Won?! (VIDEO)

  • OFF THE MARKET!!! Keshia Knight Pulliam & Brad James Announce Engagement (PHOTOS)

  • Where’s Nene Leakes?! Real Housewives of Atlanta Season 13 Ratings Plummet On 2nd Episode…

  • Wendy Williams Pauses Show Production To Travel For Mother’s Funeral…

  • Sandy ‘Pepa’ Denton (Salt-n-Pepa) Suing Over BOTCHED Butt Job…

  • QUICK PIC: Usher Goes Viral For This ‘New Look’… (PHOTO)

Page 3
  • 5 Things Revealed on The Real Housewives of Atlanta Season 13 | Episode 2 ‘New Peach in the Orchid’ + Watch FULL Episode… (VIDEO)

  • Good Deeds | Tyler Perry Donates $100k For Legal Defense of Breonna Taylor’s Boyfriend Kenneth Walker

  • OPEN POST: #RHOA Fans DISTURBED By “Exploitive” Use of George Floyd Clip in Season 13 Premiere

  • POWER COUPLE ALERT!!! Rihanna & A$AP Rocky Reportedly ‘Inseperable’… (PHOTOS)

  • R.I.P. Tommy “Tiny” Lister (Deebo) Dead at 62 | PHOTOS + VIDEO

  • Where’s Nene Leakes?!? Former #RHOA Star Spotted Filming New E! Show in Hollywood… (PHOTOS)


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