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Michael Phelps could be in deep doo doo with the International Olympic Committee after a few racy photos of the swimmer surfaced recently.
One leaked pic features Phelps sitting in a tub filled with water in his speedos (tame considering some of the butt models we see everyday), but the photos, reportedly part of a Louis Vuitton campaign shot by Amy Liebovitz, could possibly jeopardize the medals Phelps won in the 2012 Olympic games in London!
Details + more photos below…
But here’s the issue… LV is NOT an Official Olympic sponsor and according to IOC regulations, Olympic athletes were prohibited from supporting non-olympic sponsors during the games.
A new IOC regulation, called Rule 40, prohibits athletes from appearing in ads for non-Olympic sponsors from July 18 to Aug. 15. According to the IOC’s 19 page explainer, Rule 40 is designed to prevent ambush marketing, defined as non-Olympic sponsors trying to associate themselves with the Olympic brand.
Phelps is also featured in one ad with former Russian gymnast Larisa Latynina, the woman whose record for most Olympic medals Phelps broke in London.
The campaign was originally scheduled to to begin on Aug. 16th in order to comply with the IOC’s campaign against ambush marketing, but apparently someone jumped the gun and leaked the photos, which appeared on a slew of websites starting on the second Tuesday of the Olympics.
Louis Vuitton denies releasing the photographs, as does Phelps’ camp but according to several news sources, Phelps participation in the campaign violates Rule 40, which clearly states “a competitor or a team may lose the benefit of any ranking obtained in relation to other events at the Olympic Games at which he or it was disqualified or excluded; in such case the medals and diplomas won by him or it shall be returned to the IOC.”
In other words, Phelps could theoretically be stripped of his medals from London. (source) Whether it will actually happen is debatable though.
On a related note… get into this photo of three-time world heavyweight boxing champion Muhammad Ali and his grandson photographed for Louis Vuitton’s “Core Values” campaign. It was shot in his Arizona home by Annie Leibovitz and has been running internationally since June 15th.
“Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond,” explained Louis Vuitton ceo and chairman Yves Carcelle.
“We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”
What do you think of Michael Phelps & Muhammad Ali’s LV ads?
Hot or Not?
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I THINK THE IOC SHOULD JUST STFU!!! THEY ARE JUST MAD THEY DIDN’T GET ANY MONEY FROM LOUIS VUITTON. I THINK IF PHELPS HAD ON OLYMPIC GEAR THAN THAT WOULD BE ANOTHER STORY BUT HE DOESN’T. AND WHOMEVER LEAK THESE PICS SHOULD BE FIRED FOR CAUSING THE ENTIRE ISSUE……..JENNY JONES!!!
THEY ARE JUST MAD THEY DIDN’T GET ANY MONEY FROM LOUIS VUITTON <——– Exactly.
Still trying to see whats ‘racy’ about it!
Mr Ali looks so handsome!
My thoughts as well!!!
Nothing.
there isnt anything RACY…. its an issue of violating the rules of advertising during the specific period of the Olympics. Only authorized advertisers/companies who pay millions of dollars have the right to do so. If you noticed, there were no Subway Commercials with Michael Phelps on TV during the Olympics.. why.. because Subway is not an Authorized Sponsor of the Olympics.
Nothing more racy that Phelps in a tub wearing the same thing that billions watched him wear in a pool. Chiiiiiiiiile Boom!
Really though.
why has muhammad ali lost so much weight? wowzers! lol
Question, are Amy and Annie Liebovitz related, is there a typo or are they 2 different photographers.. i’m confused?
Otherwise Phelps and Ali look great. have a seat Int’l House of BS. lol
I don’t know about Michael Phelps medals, but I must admit I put the kids to bed early to give those swim meets my undivided attention.
I thing IOC should shut the fuck up okay. Well one thing for sure is that they like stopping people from doing something. Like I am fed up with their dumb ass.
Phelps is hot! Look at M. Ali & his grandson….talk about DNA. He looks just like his grandfather….just a beautiful portrait! THE GREATEST OF ALL TIME!!!!
Bwahaha! People hatin’ on Phelps! They mad cause he got all them gold medals. First his teammate tried to say he didn’t have a good worth ethic. Um, how do you win 22 Olympic medals without a good work ethic? Now the Olympics is hatin. Did you notice how it said this is a "new" IOC regulation? Meaning they probably just implemented it as soon as they saw Phelps gettin that big LV ad campaign money. *Sigh* People really need to stop playa hatin and step they game up. Then maybe they too can be like Mike.
#whyyouwannaplayahateonme
The picture with Larisa Latynina is a touch creepy.
Mr. Ali’s grandson must be Laila’s little one. Beautiful
Love, Love, the picture of Mr. Ali. He looks so healthy.
Damn leave the man alone!!!!!! Smh
ali has 9 kids with several different ladies. thia grandson is from which of his NINE KIDS?
Maryum? twins Jamillah and Rasheda? Muhammad Jr. ? Miya? Khaliah ? Hana? Laila? Assad? (Hopefully NOT Assad’s son since assad is only 21!)
The 40 rule is a joke, just the 40 acres and a mule; just others trying to control people. The photos are fabulous and I say take the damn medals back if you want to, can’t dispute the fact that he won them–PERIOD!
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