Atlantic Records Recording Artist Musiq Soulchild shot the music video for his new single,”Yes” on August 18, 2011 in Atlanta, Georgia and he recently released a few behind the scenes shots.
The video holds a very special meaning in that it focuses on breast cancer awareness. Musiq recently announced his new role as ambassador for Susan G. Komen for the Cure® Circle of Promise, a movement designed to further engage black women around the globe in the fight against breast cancer.
Musiq said this cause is so dear to him, because his largely female fan base has been so instrumental in his success.
“I care because they are at risk. They have always supported me and it’s time that I return the favor and support them. I feel the need to make an impact before breast cancer impacts them and if my music can be the vehicle, then I am happy to serve.”
“Early detection is the key to winning the fight against breast cancer,” said Musiq. “Too often, black women are diagnosed in stage three and four when breast cancer is most difficult to treat. Some women are afraid to seek treatment for fear of losing their breasts or their hair. One’s physical appearance is much less important than the will to live. It’s time to remove the stigmas that are attached to this disease.”
In the video, Musiq as a man who loves and supports his girlfriend through her battle with breast cancer. There will also be a special scene featuring a group of breast cancer survivors who show their support by wearing pink items associated with Susan G. Komen for the Cure®.
CLICK HERE to join the movement or dial 1.877.GO-KOMEN.
Photo Credit: Gerald Faison/PictureGroup
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