It’s official. Alicia Keys’ “Digital Death” campaign is a certified flop! Not only did Alicia break her own vow to stay off twitter but so did her hubby, Swizz Beatz… and he had the nerve the get salty about it!
One of my followers (who asked to remain nameless), called Swizzy out about his many tweets:
He sent back the following response via direct message:
The point of Alicia Keys’ Digital Death campaign was to have a number of celebrities vow their digital death by staying off of various social networking sites until a $1,000,000 was raised. It’s apparently not working quick enough for the twit addicted celebs.
So far they’ve only raised $300,000 and the total seems to be at a stand still. Maybe one of the many celebs will cough up the dough to save face.
BTW… Alicia listed Usher Raymond as well as Sean “Diddy” Combs on her Digital Death list of participants but I don’t think they know it. Neither were dumb enough to pose in a casket and both are still happily tweeting away. In fact… I don’t think they ever stopped!
Click the links below to check out Usher & Diddy’s many tweets since the campaign launched on December 1st:
This campaign is a total FAIL. I suggest a Do Over.



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LMAO! I knew this campaign was going to be a flop. Most of the celebs in this campaign don’t have the kind of juice to make this sort of thing work. Sounds like Swizz Beats is just mad no one wanted to hear his big nose ramblings.
To be honest it was a wack campaign and as a PR person, my suggestion to them would have been to ask all of your celeb friends that partnered with you on this to ask their followers for $1 each and they would have easily rasied the 1million or 2 within an hour. SMH.
lol… black folk. Always turning something ‘grandiose’ into ‘ghetto’ since 1961.
why are they harrassing us struggling ppl, when they can donate the money themselves. Hell most of them spend $100,000 stack on jewles and clothes anyway.
Personally, I think this whole shindig was extremely distasteful. I lost my father this past May and to see people sittin’ up in coffins for fun/charity just doesn’t set well with me. Needless to say I wouldn’t don8 ish.
Yes….. it was too extreme…..they could’ve got the message out some other kinda way(:)
Sorry, guys..these folk in the music industry will near ’bout do anything without a conscious. They don’t care how distastefull and bizarre it may look to the public. What person with a working brain, would lie in a coffin for donations and pretend like they are dead with smirks on their faces, roses and cellphones as props? Just sick if you ask me.Ummm..they could have gave the money and saved the theatrics for someone else.
This is what happens when satan thinks he has more power than God Almighty, and have his little entertainment puppets thinking they have power too…
God shut all they asses down. LOL!!!!!
Did Redeem use God and @ss in the same sentence? *faints*