It’s official. Alicia Keys’ “Digital Death” campaign is a certified flop! Not only did Alicia break her own vow to stay off twitter but so did her hubby, Swizz Beatz… and he had the nerve the get salty about it!
One of my followers (who asked to remain nameless), called Swizzy out about his many tweets:
He sent back the following response via direct message:
The point of Alicia Keys’ Digital Death campaign was to have a number of celebrities vow their digital death by staying off of various social networking sites until a $1,000,000 was raised. It’s apparently not working quick enough for the twit addicted celebs.
So far they’ve only raised $300,000 and the total seems to be at a stand still. Maybe one of the many celebs will cough up the dough to save face.
BTW… Alicia listed Usher Raymond as well as Sean “Diddy” Combs on her Digital Death list of participants but I don’t think they know it. Neither were dumb enough to pose in a casket and both are still happily tweeting away. In fact… I don’t think they ever stopped!
Click the links below to check out Usher & Diddy’s many tweets since the campaign launched on December 1st:
This campaign is a total FAIL. I suggest a Do Over.