Alicia Keys along with her hubby Swizz Beatz have kicked the bucket… for a cause.
The newlyweds have both decided to “kill” their social media lives and have agreed to give up Twitter & Facebook for “Keep A Child Alive” “Buy Life” “Digital Death” Campaign, which launched today (December 1, 2010) World Aids Day.
Kim Kardashian’s coffin pic jump started the campaign but other celebs who have died a “digital death” include Diddy, Usher, Serena Williams, Jennifer Hudson, Justin Timberlake, Ryan Seacrest, Jay Sean & more. All have agreed to stay off of Twitter and Facebook until $1 million dollars is raised for AIDS/HIV.
More photos of celebrity “corpses” + VIDEO of their “last tweet & testament” below:
“Tonight is the big night that we have all been “dying” for! It’s been such an incredible journey to bring to life (pun intended) this deeply unified campaign called BUY LIFE. We started with a great idea from an awesome agency called TBWA/Chiat/Day who convinced Leigh Blake (@leighkca) and myself that it would take a new way to engage as many people as possible to our cause: AIDS among the poor in Africa. We didnt need much convincing!! Our campaign began by taking pictures in these BUY LIFE T-shirts that have a bar code on them. How cool is it that you can scan someone’s T-shirt using WIMO or Stickybits http://buylife.org/index.php to donate to Keep a Child Alive?!? When you scan to donate, you’re literally buying life!
As if that’s not innovative enough, I’ve been anxiously anticipating what is going to happen tonight at midnight on World AIDS Day!!!!! All of us are surrendering our digital lives by stopping our Tweets and our Facebook posts. You might have seen the photos of all of the artists who are supporting this campaign in coffins, and making last Tweets and Testaments in order to stand in solidarity with the millions of people who have died or will die from a disease that is treatable. And in solidarity with the millions of Africans who die each year we’re asking all of you to help to buy our lives back.
Join us in making a statement by raising one million dollars to keep people alive. This is our generation’s way of taking a stand and making noise about an issue that deserves continual attention. If you were dying with no means to get the treatment that would keep you alive, wouldn’t you hope someone would listen; someone would help?
So let’s do that! Let’s be the change we all want to see. Let’s take what we do for fun and turn it into something meaningful. We’re so fly with all of our technology! 🙂 Big shout out to the greatest movement in the stratosphere: Keep a Child Alive (@keepachildalive)and all the artists who are “dying” so someone else can live.
Kim Kardashian @kimkardashian
Jay Sean @jaysean
Ryan Seacrest @ryanseacrest
Swizz Beatz @therealswizzz
Serena Williams @serenawilliams
Jennifer Hudson @iamjhud
Buried Life @theburiedlife
Janelle Monae @janellemonae
Khloe Kardashian @khloekardashian
David LaChapelle @lachapelleland
Bronson Pelletier @sonofbrown
Kimberly Cole @kimberlycole1
Lady Gaga @ladygaga
Justin Timberlake @jtimberlake
Elijah Wood @woodelijah
P Diddy @iamdiddy
Daphne Guinness @therealdaphne
[Sidebar: I know this is all for a good cause, but ummmm… am I wrong for thinking that booting celebs off of Twitter might just be a good thing?]