Nike has launched a new ad spot for Tiger Woods which features the embattled golfer along with the voice of his late father.
The voice of Earl Woods, who died in 2006 and put a golf club in his son’s hand at age 2, is played over a single black-and-white shot of Tiger staring directly into the camera
“Tiger…I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?” Earl asks.
Powerful stuff, especially given how significant a role Earl Woods played in Tiger’s life. However, an argument has been made that the ad goes way overboard, since it uses Earl Woods’ words in a way that he obviously didn’t have direct approval over.
But then again…the ad WAS made with Tiger’s consent and participation, so who better to pass judgment on Tiger than Earl? Hmmm…. that would be a great question if Earl’s audio was actually referring to his son
It has recently come to light that the profound words you hear from Tiger’s deceased dad actually came from a 2004 documentary and they weren’t aimed at Tiger at all.
According to ABC News, in the original sound bite from “Tiger: The Authorized DVD Collection,” Earl Woods does not use Tiger’s name.
In the original context, Earl was not talking to Woods, but about the golfer’s mother Kultida.
Earl’s full quote in the film is:
“Authoritarian. Yea, Tida is very authoritative. She is very definitive. ‘Yes’ and ‘No.’ I am more prone to be inquisitive, to promote discussion. I want to find out what you’re thinking was, I want to find out what your feelings are and did you learn anything?”
Earl then adds, “So, we were two different types but we co-existed pretty well.”
So there you have it. Earl was not speaking from the grave in the controversial spot but taken out of context, his words give powerful meaning to the commerical.