Atlanta’s newest hotel held it’s grand opening celebration Friday night.  The W Hotel – Midtown is Atlanta’s 2nd of the brand and there are two others planned by 2009.

Frits van Paasschen, chief executive officer of Starwood Hotels & Resorts Worldwide — the hotel chain that owns the W brand has determined that Atlanta has four distinct hotel markets, and W wanted to have a share in each. 

1. Perimeter caters to residential and shopping,

2. Buckhead grabs the business crowd and the well-heeled looking to drop cash at Lenox Square Mall and Phipps Plaza.

3. Midtown is where celebrities come to party and lawyers entertain their clients,

4. Downtown attracts conventioneers.

I can honestly understand their marketing ploy, but the bar is what attracted the celebs Friday night.  Spotted at the opening were Big Boi, Atlanta Falcon’s Ovi Mughelli, V-103’s Ryan Cameron, Jazze Pha, Cee-Lo and several others.  Even Tomeka Foster’s ex-hubby Ryan Glover joined in on all the fun and free liquor.  I sure The Whiskey Bar (located inside the W Hotel – Midtown) will now be one of the many after work spots that attract Atlanta’s local elite.  Can’t wait to try it next week…